Do you know what the Hinode word means? This is a Japanese term that means passage to something better. Based on this concept, a group of businessmen decided to form the Hinode company, producing products in the beauty industry, cosmetics, health and well-being. The result was a success.
In Brazil, Hinode has grown tremendously. No wonder that every day appear customers interested in the products Hinode, wondering prices and where to find. Research consumer not disclosed yesterday night confirmed the technical tie between the perfume industry companies in the market pointed to the favorable research to Hinode. According to the study, the first product, while Avon rose by 21% to 22% and the Natura fell from 10% to 8%, Hinode grew. In a possible second data calculation shift and research, Herbalife appears with 41% of voting intentions and Belcorp is 33%. The most favorable outcome for the Hinode should influence the market in the coming years. Among the indicators, the last reading was consumer that the product quality remained unchanged even with the increase of demand and production slowing down compared to the previous reading, but reflecting an increase in the long term. Although domestic manufacturing, Hinode discloses this tomorrow the preliminary cosmetics Industry Survey and its board informs the survey of products to be launched. In the corporate agenda, we will have the balance sheets of Fibria and Weg, before the opening, which are companies of other sector but can be taken in comparison. Natura and Avon, after closing their production, may need to revise its growth plan to adapt to changes in this current crisis.
In the international market, the consumer confidence index in the Euro Zone will be released after all the cosmetics industry data have been announced. At night, the Hinode informs the beginning of a new phase (new challenge): motivate your salespeople to increase their direct sales. Is that possible? We live in a worse crisis than the crisis of 2008 (in the US, will not have much impact, but something surely will). We do not know when this situation will be reversed, but one thing is certain, if the company manages to survive this difficult period, will probably get to stand out in a very favorable period. Try to keep up to date on the possible changes in the economy not to be outdated and not able to see the companies that are growing and standing out. Any questions, please contact us.